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Millions of people worldwide rely on E*TRADE for an unbeatable combination of value, ease, and security.

The value behind E*TRADE FINANCIAL's name lies in its tireless effort to challenge the old ways of doing business. E*TRADE succeed in delivering a diversified and integrated portfolio of innovative, customer-focused brokerage and banking products and services by remaining true to their operating ideals and well-proven formula-regularly asking, can this be done better? By applying this level of discipline to their Retail, Corporate and Institutional businesses, they are able to deliver long-term value to their customers and shareholders.

E*TRADE's mission is to create long term shareholder value through superior financial performance driven by the delivery of a diversified range of innovative, customer-focused financial products and services and supported by an operating culture based on the highest levels of teamwork, efficiency and integrity.